Investor overview · October 2026
Know which addresses just got a development approval, before the bigger builders' reps do
Siteping is a product in development for Independent trade contractors (plumbers, electricians, carpenters).
The problem
Independent trade contractors (plumbers, electricians, carpenters)
For small trades — pool builders, solar installers, landscapers, decking and renovation crews — paying up to $200 a lead on marketplaces that sell the same job to several competitors.
- They charge up to $200 per lead, and many of these leads turn out to be a complete waste of time.
- Lead costs can run $150 to $400 for each job actually won, before the trade has even started the work.
- The established way to see new projects early costs $577.50 a month with a 12-month minimum for one state — built for developers and builders, not a two-person trade business.
In their own words
Real quotes from the people who have this problem
They charge up to $200 per lead, and many of these leads turn out to be a complete waste of time.
In my experience, I was paying thousands of dollars a month while working hard for very little return.
$150 to $400 in lead costs for each job won, before the plan
The evidence
Researched before anything is built
How it scores
2 documented complaints about the tools they use today
Where the evidence came from
Based on 5 direct quotes from 4 independent public sites, each recorded with its source. Scores are 1–5, rated from that evidence.
The product
Siteping
Siteping watches the public development approval registers for the councils you work in, filtered to your trade. When a matching DA is lodged — a pool, a deck, a solar install, a renovation — you get a plain alert with the address and job type that same week, so you can reach out before a bigger builder's rep does.
- 01
Pick your trade category and the council areas you actually work in.
- 02
Siteping watches those councils' public development approval registers for matching lodgements.
- 03
Get a plain alert the week a matching job is lodged, with the address and job type, so you can reach out early.
Market size
TAM, SAM and SOM
- TAMTotal market
- A$43.8M a year45,850 electrical and 28,615 plumbing businesses in Australia (2025) × A$588 a year. Carpenters aren't counted. IBISWorld ↗
- SAMServiceable market
- A$13.1M a yearAn assumed 30% working in councils whose approval registers are online and readable first.
- SOMObtainable in 3 years
- A$263K a year2% of the serviceable market — about 450 businesses — within three years.
Sizes assume a working price of A$49 a month (A$588 a year), within the A$39–59 range being tested, which isn't validated yet. The 30% and 2% shares are assumptions, not forecasts.
Competition
What they use today, and where it falls short
| Today’s option | A flat fee, not per lead | Filtered to your trade | Under A$100 a month | No 12-month lock-in |
|---|---|---|---|---|
| Lead marketplacesUp to A$200 a lead, shared with other trades, and many go nowhere. | No | Yes | No | –Not known |
| Enterprise project-lead databasesA$6,930 minimum over 12 months, priced for big builders. | Yes | Partly | No | No |
| Council register scrapersUnfiltered, one state, and needs someone technical to use. | Partly | No | Yes | Yes |
| SSitepinga plain weekly alert of new approvals in your councils, filtered to your trade, so you can reach out before a bigger builder's rep does. | Yes | Yes | Yes | Yes |
Business model
A flat monthly subscription per trade and area
No per-lead fees and no 12-month lock-in.
A year of Siteping costs under a tenth of an enterprise project-lead database
Siteping at the A$49 midpoint of its test range; the database price is its published 12-month minimum. Project-lead database, published price
Go to market
How we reach them
- NowThe founding-access page is live, with a Google search ad campaign built for trades looking for better leads.
- NextTrade supplier counters and trade association newsletters.
- LaterMore councils and more trades, added as the registers are mapped.
Where we are
Validating demand before building
- Problem researchReal complaints collected from public sources and scored
- Demand test · nowFounding-member applications open at siteping.thinksimple.app, with a targeted search ad campaign built for it
- BuildOnly if the demand test shows people will sign up
Signup numbers will be shared here once there are enough to mean something.
Get in touch
Interested in backing Siteping?
We’re happy to talk through the research, the demand test and the plan.
For information only. This is not an offer of securities or financial advice. Siteping is in development; nothing described here is available yet. Market figures and charts are estimates built from the sources shown.